Job Description

Ogilvy Health is focused on driving superior outcomes in the ever-changing healthcare environment, an increasingly complex and evolving marketplace. We inspire brands and people to impact the world by keeping our audiences’ health and wellness needs at the center of every touchpoint. Ogilvy Health delivers insight, creativity, innovation, and engagement solutions for all healthcare stakeholders, patients, and consumers across the healthcare continuum. Through borderless creativity—operating, innovating, and creating at the intersection of Ogilvy’s capabilities and global talent—Ogilvy Health brings forth world-class creative solutions for its clients.

Over the past year alone, the Ogilvy network has been recognized with the following:

• Global Agency Network of the Year (Ad Age)
• Global Agency of the Year (Adweek)
• One of the “Best Places to Work” for LGBTQ+ equality (Human Rights Campaign’s Corporate Equality Index)
• Most Effective Agency Network (Effie Worldwide)
• Agency Network of the Year (Clio Awards)
• Network of the Year (One Show)
• Global Network of the Year (LIA Awards)
• Gartner Magic Quadrant Leader
• Most Awarded Agency (Influencer Marketing Awards)
• …and Ogilvy was the first agency network to secure the top rankings on both WARC’s Creative 100 and Effective 100 in consecutive years

For more information on us, visit OgilvyHealth.com , or follow Ogilvy Health on LinkedIn , Instagram , Facebook , X , and Threads .

About the Role

The SVP, Digital Health is a specialized and highly strategic leader that focuses on connecting and harmonizing all digital channels to create a seamless, consistent, and personalized experience. This role requires a broad understanding of the digital landscape, including online, offline, social, and emerging channels, and the underlying systems that support them. The ideal candidate is a visionary leader with a passion for driving digital innovation and creating meaningful connections between brands and their audiences. The ideal candidate is equal parts strategist, innovator, and executor, with a passion for creating meaningful connections between healthcare brands and their audiences.

What You'll Do

• Drive the strategic vision and execution for all digital initiatives across multiple channels, ensuring a seamless and consistent brand experience.
• Champion and enable integrated marketing strategies and omnichannel thinking, bridging the gap between advertising, social media, and other digital channels.
• Work closely with engagement strategy to understand the desired omnichannel customer journeys and translate them into actionable integration strategies. Strong understanding of the various digital channels users leverage for (health, product, etc.) information.
• Design integration solutions that enable real-time personalization and contextualization of customer interactions across channels, ensuring that customer history and preferences are carried over seamlessly.
• Create processes to anticipate what’s next and stay ahead of our clients.
• Work internally and externally with clients to drive omnichannel innovation, improve customer experience, and enable effective data-driven marketing capabilities.
• Create recommendations to boost overall digital maturity and omnichannel effectiveness.
• Guide change management efforts (internally and externally) and ensure best practices in omnichannel marketing execution and for the adoption of new technologies and processes.
• Identify, develop, and bring to market new ideas, products, services, processes, or business models that create significant value for the company and its customers.
• Lead account teams, support growth and professional development of team members, establish leadership reputation across cross-functional teams.
• Ability to support and/or lead proactive and reactive new business initiatives.
• Lead pilot programs for promising innovations.
• Foster a culture of innovation - encourage creativity, experimentation, risk-taking, and learning from failure.
• Identify and evaluate new technologies that can be leveraged to create innovative solutions or improve existing processes, with a particular focus on AI tools and applications for marketing and customer experience.
• Constantly seek new ways to create value and ensure the company remains relevant and competitive in a rapidly changing world.
• Research and gather intelligence for client business and potentially new business using internal and external research capabilities, including use of Internet, social media platforms, and other existing and emerging communications resources.
• Keep a pulse on omnichannel marketing trends within the health industry and the digital maturity of our client’s competitors and peers.
• Serve as the internal champion for AI training and execution, identifying opportunities for AI integration across marketing functions, developing training programs, and overseeing the implementation of AI-driven solutions.
• Oversee the development and implementation of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.
• Lead the evaluation and selection of digital marketing technologies and platforms.
• Analyze digital marketing performance data and provide insights and recommendations for improvement.

What You'll Need

• Minimum of 8-10 years of progressive experience in communications, marketing, digital strategy, customer experience, or related fields, with a significant portion of that time focused on omnichannel strategies and integration.
• At least 3-5+ years in a leadership or management role overseeing teams and strategic initiatives.
• Proven track record of designing, implementing, and optimizing integrated marketing strategies across various customer touchpoints (online, offline, social, advertising, etc.).
• Deep understanding of customer journey mapping and translating those journeys into actionable integration strategies.
• Experience in designing integration solutions for real-time personalization and contextualization of customer interactions.
• Demonstrated ability to drive omnichannel innovation and improve customer experience.
• In-depth knowledge of various digital channels and how users leverage them for information (especially in health/product contexts), including strong familiarity with advertising platforms and social media strategies.
• Understanding of underlying systems that support omnichannel experiences.
• Experience identifying and evaluating new technologies for innovative solutions and process improvement,  with demonstrated experience or strong interest in AI applications within marketing.
• Experience guiding change management efforts, both internally and externally, for new technologies and processes.
• Experience identifying, developing, and bringing to market new ideas, products, services, processes, or business models and to develop and execute high-level plans.
• A track record of fostering a culture of innovation, encouraging creativity, experimentation, and learning from failure.
• Strategic mindset with the ability to anticipate future trends and stay ahead of client needs.
• Experience working internally and externally with clients to drive omnichannel initiatives.
• Ability to support and/or lead proactive and reactive new business initiatives.
• Ability to stay current on omnichannel marketing trends, particularly within the health industry, and monitor competitors' digital maturity.
• Proven experience leading account teams and cross-functional teams.
• Ability to support growth and professional development of team members.
• Excellent communication and interpersonal skills.

How We’ll Support You  

Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates. 

#LI-SH

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, click here for more details.

Pay Range

$125,000—$295,000 USD

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. 

_We believe in building powerful teams with purpose – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. _ Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve.  This is central to our mantra of Borderless Creativity.

Ogilvy is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

If you need any assistance seeking a job opportunity, or if you need reasonable accommodation with the application process, please contact us at accommodations@ogilvy.com. Please note that this contact is only for candidates who are requesting accommodation. Emails for other purposes, including application status requests, will not receive a response.

Job Tags

Similar Jobs